Effectively launching a FMCG brand online

Soda with Soul.

Dalston’s balance and blend bring out the best in real fruit.

Everyone loves a nice refreshing drink. We launched an exciting new brand on Amazon amongst a competitive space. We took time to immerse ourselves into Dalston’s branding. In the competitive space it was strategically important to differentiate the brand from our products. Many consumers choose Amazon as a place to purchase their favourite brands and products in large case packs. Amazon is also a go for business customers’ looking to refresh their workforce.

Our team analysed competition, optimised content, built premium content, managed stock, designed a marketing strategy and developed a catalogue that would engage with new consumers.

We’ve successfully acquired market share and built a consumer following using Amazon Advertising and enrolling in programs like Subscribe & Save.

With a successful launch we continue to work with Dalston’s on developing the brand on Amazon and other platforms.

Soda with Soul.

Dalston’s balance and blend bring out the best in real fruit.

Everyone loves a nice refreshing drink. We launched an exciting new brand on Amazon amongst a competitive space. We took time to immerse ourselves into Dalston’s branding. In the competitive space it was strategically important to differentiate the brand from our products. Many consumers choose Amazon as a place to purchase their favourite brands and products in large case packs. Amazon is also a go for business customers’ looking to refresh their workforce.

Our team analysed competition, optimised content, built premium content, managed stock, designed a marketing strategy and developed a catalogue that would engage with new consumers.

We’ve successfully acquired market share and built a consumer following using Amazon Advertising and enrolling in programs like Subscribe & Save.

With a successful launch we continue to work with Dalston’s on developing the brand on Amazon and other platforms.

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