Increasing year on year sales by 241%

KIND, a manufacturer of whole nut bars, employed the services of Vyper to drive awareness and sales of their products on Amazon. KIND recognised that Vyper’s input would drive sales and allow them to compete effectively in the snacking market.

KIND appointed Vyper to develop a multi scope strategy to increase sales, launch new products, improve profitability and provide a return on funds invested through Amazon marketing.

Vyper utilised tactics to understand what consumers are searching for when buying snacks. Vyper’s Digital team reviewed the campaigns daily. They optimised campaigns each week, focusing on updating bids to ensure they maximised impressions/clicks on Amazon. The combination of Sponsored Products, Sponsored Brands and Product Display campaigns increased sales and awareness of the KIND brand.

In addition to launching advertising campaigns, Vyper also focused on how to optimise the content on the product information page. Amazon product listings require attention and experience. A listing has many different elements to ensure the product is found on the first page of search results.

With the launch of Vyper’s strategy sales increased by 241% compared to the previous year.

KIND, a manufacturer of whole nut bars, employed the services of Vyper to drive awareness and sales of their products on Amazon. KIND recognised that Vyper’s input would drive sales and allow them to compete effectively in the snacking market.

KIND appointed Vyper to develop a multi scope strategy to increase sales, launch new products, improve profitability and provide a return on funds invested through Amazon marketing.

Vyper utilised tactics to understand what consumers are searching for when buying snacks. Vyper’s Digital team reviewed the campaigns daily. They optimised campaigns each week, focusing on updating bids to ensure they maximised impressions/clicks on Amazon. The combination of Sponsored Products, Sponsored Brands and Product Display campaigns increased sales and awareness of the KIND brand.

In addition to launching advertising campaigns, Vyper also focused on how to optimise the content on the product information page. Amazon product listings require attention and experience. A listing has many different elements to ensure the product is found on the first page of search results.

With the launch of Vyper’s strategy sales increased by 241% compared to the previous year.

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